Direct gain is the simplest and most common passive solar heating strategy. Sunlight enters directly through south-facing windows or glazed panels and strikes the thermal mass of the floor and interior walls, where it is absorbed and stored. The building interior is the solar collector. Because the occupants are in direct contact with the solar-charged thermal mass, direct gain systems provide excellent radiant comfort — warm floors and walls — in addition to air temperature control.

The most important design considerations for direct gain systems are the placement and area of south glazing, the depth and surface color of the thermal mass that the sunlight strikes (darker colors absorb more energy), and the control of summer overheating through appropriately sized roof overhangs and operable windows for night flushing. The Earthship model uses direct gain as its primary passive heating strategy, with the massive tire walls providing the thermal mass that absorbs and stores the solar energy.